Branding and brand identity

Branding is the part of the job I love most. Every project starts with a conversation: understanding what the brand wants to be, who it speaks to and what sets it apart. From there I look for its own voice and turn it into a visual system that works just as well on a poster, a package or a screen.

It doesn’t stop at the logo. I design the whole identity — typography, colour, imagery, tone — and see it through to the last application, so the brand is recognisable anywhere.

That’s how I’ve worked with a fashion studio showing at 080 Barcelona Fashion Week, a workshop that makes handmade tiles, a creative studio, a cultural promoter and a band releasing a new album, mostly through Gomet Verd Estudi.