Branding for independent fashion

Independent fashion brands don’t compete on budget: they compete on character. They need an identity you can recognise on a label, a box, a launch post and a runway, and one that keeps up with the pace of collections and drops.

For 404 Studio we designed the identity and the graphics for its collection “No me quedan lágrimas”, inspired by 1980s Spanish quinqui cinema and presented at 080 Barcelona Fashion Week, as well as the type for a line of T-shirts in collaboration with Adidas. For Vintage Palace, vintage clothing with the urban energy of the ’80s, ’90s and 2000s, we built a whole system starting from heraldry: packaging, social media and the announcement of every drop.